We spent 6 years gathering data on global audiences and the kinds of content that engage them.
We created a model of engaging genres of content.
The main pillars of our model are Funny, Useful, Beautiful and Inspiring – FUBI
Our AI writer uses this model to predict what tone of voice a particular audience will most likely respond to.
Think of it as a 32-slider mixing desk for writing copy.
Funny Useful Beautiful Inspiring
= FUBI
Data over 6 years in 23 countries on what makes global audiences tick
AI that rewrites your copy to make it appeal to your audience
Over 40 security certifications mean your private data stays private