Whatever your business, you’re in the business of attention. Whatever your message, it will only work if it chimes with your audience.

AI writing hasn’t been able to do that…

...until now.

The AI copywriter that's tuned to your audience

Get AttentionIncrease EngagementInspire Action

Real Insight +
Artificial Intelligence

We spent 6 years gathering data on global audiences and the kinds of content that engage them.

We created a model of engaging genres of content.

The main pillars of our model are Funny, Useful, Beautiful and Inspiring – FUBI

Our AI writer uses this model to predict what tone of voice a particular audience will most likely respond to.

Think of it as a 32-slider mixing desk for writing copy.

Funny Useful Beautiful Inspiring

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Trusted by top brands

AbsoluteSantanderLSEGDS SmithLondon South Bank UniversityLloyds BankAsdaVirgin MediaEYPorsche

Unique Audience

Data over 6 years in 23 countries on what makes global audiences tick

AI capabilities

AI that rewrites your copy to make it appeal to your audience


Over 40 security certifications mean your private data stays private

Who is your audience?